Associate Professor Rory Mulcahy
PhD QUT, BBus (Hons) QUTAssociate Professor in Marketing
Honours Coordinator, Business
School of Business and Creative Industries
Email: rmulcahy@usc.edu.au
Telephone: +61 7 5456 5667
Location: Moreton Bay, MB-A.1.120
Rory Mulcahy is an Associate Professor at UniSC the School of Business and Creative Industries. His research focuses on topics such as consumer vulnerability, emotions, technology, and sustainability. He has collaborated with various organisations, including government, NGO's, and start-ups. He has published his works in various journals, including Journal of Service Research, European Journal of Marketing, and Industrial Marketing Management, among others.
Research
Research Summary
Potential Research Projects for HDR and Honours students
- serious games for health and social behaviour
- digital technology and behaviour change
- health marketing
- social media and celebrity endorsement
- avatars and marketing
Teaching and supervision
Teaching
- Introduction to Marketing
- Services Marketing
- Consumer Behaviour
- Marketing of Social Causes
Professional
Awards and memberships
Professional Memberships
- Australian and New Zealand Marketing Academy
- Australian Association of Social Marketing
Awards
- Vice Chancellor Performance Award 2015 (QUT)
- World Social Marketing Conference Best Student Paper Award 2015
Professional Social Media
Media
Dr Rory Mulcahy's specialist areas of knowledge include the use of digital tools including games and social media for marketing and behaviour change.
Belonging, atmosphere key to attracting event-goers
3 SepVenues that become entwined in the cultural fabric of a community can be as enticing as the events they hold, according to University of the Sunshine Coast research.
For the love of the game – time to stamp Australian-made on our games industry
24 AugAustralian video games are delivering social, cultural and emotional value to players worldwide, but greater visibility and support are needed for the industry to reach its full potential.
New EU laws make AI content labels compulsory – but might just make it harder to spot deepfakes
17 AugAs the world is increasingly flooded with deepfakes, the European Union is taking action to help people distinguish what is real and what is not.