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In this specialisation, you will develop expertise in evidence-based marketing, with a strong focus on data-driven strategy development, consumer insights, and brand analysis. You will learn to design and implement effective marketing initiatives grounded in empirical research, leveraging quantitative and qualitative data to inform decision-making. The curriculum spans both traditional and digital techniques, equipping you with the analytical skills to navigate the dynamic marketing landscape and optimise campaign outcomes across diverse channels.
Note: Only available to students enrolled in a postgraduate program.
Required courses
48 units
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS710 Digital Branding |
| 12 | Pre: Enrolled in any PGRD Program |
| BUS714 Applied Business Analytics |
| 12 | |
| ICT701 Managing Data |
| 12 | Pre: Enrolled in a Postgraduate Program |
| MKG701 Marketing in a Global Environment |
| 12 | Pre: Enrolled in any PGRD Program Anti: MBA702 and MBA726 |
